Design guidelines
Our identity is about vision and values, capturing the experience of Matthews. Consistent use of design helps us build trust and generate lasting relationships with our customers.
Logo
The Matthews logo comes in a variety options. These logo variations are rearranged versions of our primary logo design that gives our brand the flexibility to show up consistently, and recognizably, in different placements. Something something in the brand guideline, we want to require use of the standard gold “M” with design/color deviations only if they incorporate the standard gold “M” and are approved by the CEO.
DownloadHorizontal
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Vertical
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Languages
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Typography
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DownloadColor usage
Colors
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Gold
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 200 / 163 / 20
- Hex #C8A314
Charcoal
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 38 / 40 / 36
- Hex #262824
Light blue
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 29 / 121 / 237
- Hex #1D79ED
Blue
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 0 / 93 / 163
- Hex #005DA3
Dark green
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 0 / 84 / 61
- Hex #00543D
Green
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 0 / 143 / 60
- Hex #008F3C
Tan
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 160 / 138 / 82
- Hex #A08A52
Yellow
- Pantone Panotne 000
- CMYK 00 / 00 / 00 / 00
- RGB 255 / 185 / 46
- Hex #FFB92E
Orange
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 249 / 94 / 40
- Hex #F95E28
Red
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 232 / 40 / 44
- Hex #E8282C
Dark red
- Pantone Pantone 000
- CMYK 00 / 00 / 00 / 00
- RGB 156 / 9 / 41
- Hex #9C0929
Graphics
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Download Employee welcome kit
Lorem ipsum
Apparel
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Polo shirt
Hoodie
Hat
Safety equipment
Construction wrap
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